Blog

We would like to inform you about the latest and
impressive developments in the digital marketing world.

15 April, 22

There Is Room for Feelings in B2B Marketing

The idea of corporate identity is changing constantly. Today, every business needs to build an emotional bond with its customers.

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28 March, 22

The Chicken or the Egg Dilemma in B2B Marketing

When it comes to B2B marketing, it is hard to say which comes first – building brand awareness or generating leads for sales?

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10 March, 22

Account-Based Marketing – The Path to Championship for B2B Companies

Every company wants to be the champion of its industry. So does a B2B business.

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21 February, 22

6 Common Lead Generation Mistakes in the IT Industry

When it comes to B2B lead generation, IT companies need a powerful strategy to differentiate themselves from the competition.

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08 February, 22

Great Tips for B2B IT Companies to Boost Social Media Engagement

Social media is more than the number of followers, or the posts shared. It is based upon engagement

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25 January, 22

Creativity in B2B Marketing – Don't Be Another Brick in the Wall

There is a common misunderstanding about marketing: Anything bright, fun, attractive is B2C...

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11 January, 22

Best Practices in B2B Lead Scoring

B2B lead generation is a step-by-step process that aims to increase revenues, and lead scoring is a very important...

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17 December, 21

B2B Intent Analytics – A Great Opportunity to Hit the Bull’s Eye

It is every B2B company’s dream to find out which potential buyers are interested in the products or services it offers.

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18 November, 21

Corporate Videos: The Wizard of Digital Marketing

For over a decade now, videos are the game-changers in the corporate world.

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Gökdelen Camından Dışarı Bakan Adam Kırpılmış
28 June, 21

Introduction to B2B Lead Generation

Business to Business Marketing, or B2B for short, refers to the marketing of a...

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Ucunda İnsanlar ve Arina Digital Olan İskele
24 February, 21

Researches Reveal That This Type of Video Is Key to More B2B Lead Generation

Professionals in B2B marketing achieved including video marketing to their portfolio...

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Gün Batımında Paraşütle Atlayan Adam
24 February, 21

Best Practices in Content Marketing

Some people have developed campaigns to draw attention, some created very interesting or...

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Kayak Yapan İnsan ve Arina Digital
24 February, 21

How to Reach a Wider Audience on LinkedIn by Your Posts

LinkedIn, the most popular social platform in the business world, applies a very selective...

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Sisli Issız Bir Dağlık Alanda Arina Digital Logosu Yanında Bir İnsan
24 February, 21

You Will Adore This Hidden Feature of LinkedIn

If you are in sales business in B2B sectors, you know how important it is to contact the right...

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Karlı Issız Bir Düzlükte Yaprakları Dökülmüş Bir Ağaç ve Arina Digital Logosu içinde Kayan Bir İnsan
24 February, 21

How to Convince Your Boss to Invest in Your “Brand”?

Let’s begin with the definition of “brand”. In brief, brand is the perception of your...

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Çölde Tek Başına Yürüyen İnsan ve Arina Digital
24 February, 21

The Impact of “Social Proof” on B2B Buying Process In Terms of Marketing Experts

The term “social proof” was first coined by Dr. Robert Cialdini, an American investigative...

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Arina Digital Logosu İçinde Soğuk Havada Nefes Veren Bir Issız Bisikletli Sporcu
24 February, 21

How to Measure Your Success in the Social Media?

When it comes to social media, there are three fundamental metrics to measure your success:...

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