IT-Specific Solutions

IT requires specific marketing strategies.
Especially in B2B.

Benefit from our expertise in the IT industry to achieve
satisfactory results from your marketing practices.

With many lines of business ranging from software to infrastructure, hardware, and services, the IT is a rapidly evolving and growing industry, which has special requirements in terms of marketing and sales.

Anyone can devise a digital marketing strategy to sell a consumer product, however, B2B IT requires a different approach, a specific language, a more focused market analysis, and a holistic perspective. In other words, if you do not know the IT industry well, you cannot promote it.

With vast experience in IT and strong background information on technology, Arina Digital is perfectly positioned to tailor digital marketing strategies, practices, and campaigns for B2B IT companies.

Account-based Marketing

Account-based marketing (ABM) focuses on narrowing down the target audience to hit the bull’s eye! Ranging from one-to-one to one-to-few and one-to-many, it helps to limit the target audience and work specifically to attract them alone. Plus, ABM enables B2B companies to manage their marketing and advertisement budgets more efficiently.

With the right strategy and content developed by Arina Digital, the result can be a perfect win!

Brand Awareness

As an IT company, you may have the best products, state-of-the-art solutions, the most innovative technologies. However, these are not enough to succeed if your brand is not widely known among your target audience. In short, it all boils down to making your company and brand known.

However, with increasing means and tools of communication, it is not always easy to stand out in the crowd and make a difference. Especially in the IT industry, which is marked with harsh competition.

At Arina Digital, we specialize in building a robust and consistent brand identity that covers all aspects, from logos to digital ad campaigns, that make your company known to the right audience.

Lead Generation

Lead generation is a critical issue for all industries, yet even more critical for the IT industry due to harsh competition and rapid developments. Through lead generation and solid methods to transform those leads into actual sales, you can gain competitive edge as long as you have the right perspective and guidance. And this is what Arina Digital offers!

Comprising the stages of lead acquisition, lead scoring, and lead nurturing, lead generation is a holistic process that needs to be designed and implemented effectively for the greatest success in lead generation.

With our experienced team and expertise in the IT industry, we design and/or implement your lead generation strategy with utmost focus.

Channel Marketing

At Arina Digital, we specialize in building a robust and consistent brand identity that covers all aspects, from logos to digital ad campaigns, that make your company known to the right audience.

Let us contact you

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Contents For You

A Solid Methodology for Lead Generation in the IT Industry

LinkedIn is accepted as the best platform for engagement with potential leads. However, advertising on LinkedIn is not always easy. You need to know the tips well. Here is a step-by-step guide to support you in ensuring maximum benefit from your LinkedIn ads.

Download for free

LinkedIn Ads Best Practices for IT Companies

Lead generation is a detailed process that is vital for marketing and sales teams. Starting from lead acquisition, marketing professionals need to work step-by-step to finally assign the leads ready for purchase to the sales department. We are here to guide you in the process and share the best practices of lead generation with you.

Download for free